house of smart.
Escape. Connect. Recharge.

In Austin this March? Then prepare to have your mind charged, changed (and bent) at the house of smart. The brand hosts a pop-up filled with inspiring talks, live demos, gigs, multisensory experiences – and plenty of space to process all those avant-garde ideas.

Every year, global music lovers, film fans, tech heads, and futurists make their way to South by Southwest – a conference and festival that celebrates the convergence of film, music, and interactive industries.

It’s a great time and place to get inspired, so this March (11-14) smart also heads to Austin, hosting its own, separate hub and oasis as a place to escape, connect, and recharge, but also to tickle those neurons with new inspiration.

At the house of smart – in Waller Ballroom on 6th Street – the brand invites you to meet like-minded souls and process new impressions in a cool, calm, and collected atmosphere (with catering and a clever sound/light installation) or to take your pick from around 15 interactive sessions featuring landmark speakers like Cory Richards or Head of smart Dr. Annette Winkler.

The four different days are themed: From Refreshing Insights to expand your horizon and Creative Mindfulness as a way to refocus in our interconnected world to Urban Trends throwing a spotlight on novel, city-specific solutions and, finally, issues around our Sustainable Future.

Be prepared to be electrified by the blend of talks and workshops – or get your eardrums massaged by Stranger Things composers and local icons S U R V I V E and other sonic explorers.

To arrive in style, feel free to make use of the free smart electric drive shuttle service – or get behind the wheel yourself and test one of the popular smart fortwo cabrio models.

Nowhere near Austin mid-March? You’re still in luck: We’ll be covering the house of smart events live via our smart magazine social channels. Make sure to tune in!

Here to inspire.

Explore the speakers, performers, and all-round visionaries hosting sessions at the house of smart.
Jeff Wilson

Jeff Wilson

Cabin Spacey

Cabin Spacey

Guy Kawaskai

Guy Kawasaki

Patrycja Slawuta

Patrycja Slawuta

S U R V I V E Band

S U R V I V E

Cory Richards

Cory Richards

Ryan Evans Inboard

Ryan Evans

Alexander Mankowsky

Alexander Mankowsky

ludwig-maul-digital-life

Dr. Ludwig Maul

Gilad Goren

Gilad Goren

Aleksandra Przegalinska

Aleksandra Przegalinska

Sabine Engelhardt

Sabine Engelhardt

Paul DeLong

Paul DeLong

Nico Rose

Nico Rose

nat-parker

Nat Parker

ed-newton-rex-headshot

Edward Newton-Rex

Rasheq Zarif

Rasheq Zarif

Ludwig Maul and Markus Haegele

Markus Haegele

Bishop Briggs

Bishop Briggs

lueder-fromm

Lüder Fromm