Sure, we love to zip around town – but why not add a little well-deserved rest and recreation to the mix: recharge your car, refuel your mind, and re-experience urban mobility as we know it at the smart electric base. Starting this spring, smart electrifies seven cities with a hub to inspire, move and – yes – recharge urbanites and their vehicles across Europe and North America.
The future is electric: Across the globe, urban mobility is heading for a seismic shift from combustion engines to cleaner, quieter electric alternatives. At the forefront of this progressive movement: smart, the first (and only) car manufacturer to offer its entire product range in both conventional and electric versions. To celebrate the launch of the new smart fortwo electric drive, smart cabrio electric drive, and smart forfour electric drive, and to give you a tangible glimpse of tomorrow’s smooth and seamless mobility options, smart decided to take this concept to its natural home: the inner city.
After introducing e-mobility to a crowd with an eclectic line-up of thinkers and tinkerers, mobilizers and sound artists at Austin’s house of smart, the smart electric base is touring Europe and the US. The kick-off event at the cool Only YOU Hotel Atocha in Madrid is followed by stints in Hamburg (at celeb chef Tim Mälzer’s Studio Bullerei), Oslo, Rome, Marseille, San Francisco, and Amsterdam – all busy modern metropolises, all perfect for test driving the brand’s swift and nimble city-optimized cars in their natural habitat.
Many e-mobility novices are bowled over by the exceptionally smooth, agile handling, sporty acceleration, and super-silent road performance of today’s electric rides. And there’s no need to give up familiar features or well-loved creature comforts, either: smart engineer Jochen Eck explains that smart customers get to enjoy the smart they already know and love, whether electric or powered with a combustion engine.
So, what awaits at the smart electric base? Just turn up to take any of the smart electric drive models for a spin, charge your own electric car – or recharge yourself with an inspiring program. With a generous two weeks in every city, there’s plenty of time to delve right into our electrified (and electrifying) future: Since e-mobility is all about new experiences, smart flanks the on-road buzz with plenty of off-track activities ranging from morning talks and energizing yoga sessions to panel discussions, fireside chats, and live performances.
Experience electric driving
Next door, at the smart showroom, open-minded drivers can put the entire e-fleet – and their own preconceptions on e-mobility – to the test. They are free to try any of the new electrified models to experience the supreme handling, instant acceleration, and whisper-quiet electric drive technology first-hand. Meanwhile, existing e-vehicle drivers can kick back at the warm and welcoming co-working café while their own car gets a top-up at the hub’s own charging station.
All charged up? The smart electric base stops off at Madrid, Hamburg, Oslo and Rome this spring and early summer, before hitting Marseille, San Franciso, and Amsterdam in September.
The dates in full:
Madrid: April 20 – 29
Hamburg: May 6 – 18
Oslo: June 2 – 13
Rome: June 30 – July 10
Marseille: September 2 – 10
Les Halles de la Major
Les Voûtes de la Major, 12 Quai de la Tourette, 13002 Marseille, France
Amsterdam: September 23 – October 1
San Francisco: October 1 – 10
Want to see where the journey takes us? We’ve got you covered on smart magazine.