International smart fans flocked to the Spanish town of Salou to celebrate the progressive car brand and their own community with music and thousands of bright, bold, and beautiful smart models. Check out the best impressions of smart times 2017.

When smart fans come together, it’s always time to celebrate: the brand’s creativity and pioneering spirit as well as lasting friendship and unbridled joie de vivre.

Sizzling temperatures and bright sunshine at the Spanish Costa Dorada turned this year’s smart times fan festival into a dream come true, attracting almost 3,000 participants from 32 nations to this prime vacation spot near Barcelona for one activity-packed weekend mid-June.

Beyond the event’s eclectic entertainment and music line-up, it was the many extraordinary smart models dotting the palm tree-lined promenade that drew the crowd’s collective attention. Standout stars and ahead of the pack: the new smart electric drive, introduced by smart CEO Dr. Annette Winkler herself, as well as the bright yellow concept car smart BRABUS forrescue – a snazzy lifeguard vehicle complete with surfboard and floating devices, based on the smart forfour edition crosstown.

With two further milestones – and 15th anniversaries – to celebrate, the festival certainly didn’t lack excitement: Fans cheered the long-lasting collaboration between smart and BRABUS as well as a true classic, the smart crossblade concept car. With its stripped-down beach buggy chassis, the window-, roof-, and door-less model looked surprisingly modern – and simply perfect for Gold Coast seaside adventures.

Enjoy the impressions from smart times 2017.

smart electric drive and a smart fortwo in Salou
Blue skies, palm trees, smart: smart times 2017 in Salou.
Photo: Daimler AG
yellow smart cabrio at the beach in Salou
Boss of the beach.
Photo: Daimler AG
Picture of the stage from bird's-eye view
The festival grounds are perfectly located right on the beach.
Photo: Daimler AG
several smarts parked at smart times 2017 in Salou
Shiny goods on the boardwalk.
Photo: Daimler AG
golden smart in Salou
Welcome to the smart times 2017.
Photo: Xavi Galvez
Various booth at the smart times
Fun and entertainment awaited the visitors.
Photo: Daimler AG
Colorful smart
On display: countless smart, colorful and individual …
Photo: Daimler AG
The smart cars of smart fans
… from all series and model ranges.
Photo: Daimler AG
smart cars designed by fans
The fanciest smart were the center of attention.
Photo: Daimler AG
Drummers at the smart parade
A drum line entertained the crowd.
Photo: Daimler AG
A fan taking a selfie with Dr. Annette Winkler
Fancy a selfie with head of smart Dr. Annette Winkler?
Photo: Daimler AG
smart crossblade at the smart times
The lofty smart crossblade celebrated its 15-year anniversary in Salou.
Photo: Daimler AG
several smart cabrio at the smart times
The great smart parade: a highlight of every smart times.
Photo: Daimler AG
the smart electric drive photographed from behind
The new smart electric drive …
Photo: Daimler AG
A yellow smart at a parkours in Salou
… can be tried out on the test course.
Photo: Daimler AG
Sign with the label "virtual realtiy test drive"
Or how about a virtual reality test drive?
Photo: Xavi Galvez
Concert at the smart times 2017
“Welcome of the nations” on stage.
Photo: Daimler AG
Dr. Anette Winkler and Nervo in a smart cabrio
The Australian superstar DJs Nervo with Dr. Annette Winkler …
Photo: Daimler AG
A show at the smart times 2017
… and on the smart times stage.
Photo: Daimler AG
Nervo at the smart times 2017
Nervo were full of energy.
Photo: Xavi Galvez