Once a year, for two days, the world revolves around all things smart. At least for the thousands of smart fans who flock to smart times from all directions – and more than 40 countries. This year, on June 16th and 17th and for the 17th year running, the event takes place in the Spanish seaside town of Salou near Barcelona.

The 27,000 residents of Salou are quite used to tourists of any kind and nationality – and to cars and automotive enthusiasts, since the popular seaside town regularly doubles as a base camp for the Spanish WRC rally. Yet on the third weekend of June, the invasion of thousands of smart cars and their drivers will be a first for the hospitable town with its four city beaches and pulsating atmosphere.

Once again smart times takes place at a real vacation destination. Salou is the perfect setting for a dream weekend for anyone who can’t get enough of their favorite cars: from new model introductions and show car or classic model presentations right down to awards for exceptional customizations in the smart contest or the impressive smart parade weaving its way through the streets of Salou: smart times promises a chock-full schedule on four wheels..

smart times 2017 in Salou

Not to forget this year’s entertainment line-up, which features an especially high-end, wide-ranging selection: Musical top acts include Australian superstar DJ duo Nervo, Spanish DJs Luka Caro and Alexander Som, plus a life performance by Vaquero to spice up the buzzing party mood under the Catalan evening sky.

The vibrant acts’ rhythms also serve as the perfect soundtrack for intense networking with the rest of the international smart community, for example in the smart Club Area where passionate fan clubs from all corners of the world get the chance to present themselves. This is where lovers of the brand meet, mingle, swap stories, marvel at each other’s cars, or simply enjoy spending time together.

members of the Spanish smart community waving the Spanish flag on the stage of smart times 2016
Excitement for this year’s smart times in Salou, Spain.
Photo: Gulliver Theis

The smart times 2017 motto: “Electrify your life“

True to the event’s latest motto, “Electrify your life,” this edition of smart times focuses on the important smart themes of sustainability and e-mobility. After all, smart remains the only car manufacturer to offer a choice of traditional combustion or electric engine for its entire model range.

And since the entire current selection of smart electric drive models is available for test drives in a specially created course in Salou, locally emission-free driving fun becomes hands-on reality at smart times for anyone who wants to take one of the new electrified models for a quick spin. smart designers and engineers are also around to answer any questions interested drivers might have after their first electric impressions.

Further highlights this year include a BRABUS Escape Game that challenges teams to solve a complex riddle in under 20 minutes. Their goal: to free a smart BRABUS from its locked garage. And then there’s the virtual reality test drive inviting guests to don VR headsets for a stunning virtual tour of Miami in a smart fortwo cabrio.

Not to forget the eye-catching design of the minimalist-futuristic smart crossblade – a model that celebrates its 15th anniversary this year. Missing urban culture despite all the tempting beaches and summer vacation flair? Then join one of several excursions to Reus, birthplace of famous architect Antoni Gaudí, or nearby Barcelona, for example.

Parade at the smart times
All eyes were on the grand parade last year in Hamburg.
Photo: Daimler AG
smart fans talking
Photo: Gulliver Theis
Course at the mart times
Photo: Gulliver Theis
smart Community in Hamburg
Photo: Gulliver Theis
smart Fans celebrating
Photo: Gulliver Theis
smart "ready to drop"
Photo: Gulliver Theis
smart bei der smart times
Photo: Gulliver Theis
smart cabrio and proud owner
Photo: Gulliver Theis

The smart community plays a starring role

Yet the secret star of smart times remains the tight-knit community of smart fans from all corners of the world. It’s they who transformed what started out as a relatively small fan meet-up in Austria into an undisputed highlight of the annual schedules of countless international smart fan clubs over the past 17 years.

smart times simply lives and breathes diversity, attracting people from 45 nations this year. There’s even a special item on the schedule to honor this diversity: At the “Welcome of the nations” show, 32 international club representatives are invited to share the stage.

Two women sitting on a modified smart
Creative smart drivers showcase their impressive cars.
Photo: Gulliver Theis
Green smart
Photo: Gulliver Theis
Modificated smart
Photo: Gulliver Theis
neon green smart interior
Photo: Gulliver Theis
Ferrari at smart times in Hamburg
Photo: Gulliver Theis

Meanwhile, fans can’t wait for the results of the smart contest: Recent winners of this customization competition kept upping the ante with massive sound systems, extravagant paint jobs, and even a bona fide Popemobile remodel.

In the best smart times tradition, the grand finale, however, remains the same: For the stunning smart parade, all participating drivers join an endless smart motorcade through the narrow alleyways and grand beach promenade of Salou – definitely one of the best iconic motifs in smart times history.

Click here for more information and to register. Admission to the event is free.

smart fans partying at smart times 2016
The celebrations continue after sundown.
Photo: Daimler AG