Beside the two prominent CEOs—Dr. Annette Winkler of smart and Torben Paulin of BoConcept—, Charles Leadbeater, an international authority on innovation and creativity, took the stage.
He pointed out that innovative ideas have to be lean, simple, clean and social. Both brands managed to harness these principles and keep them at the core of this cooperation, combining two status-free brand identities with high-quality construction and perfected functionality.
Understanding the demands and spatial constraints of modern city life, both brands offer enjoyable, individualistic, sustainable and high-end design products. But the combined output of this collaboration, the special smart fortwo BoConcept signature style and the fresh line of furniture, are more than just objects. They provide a holistic upgrade to urban living.
Enjoy these images from the launch event in Berlin, including the details of the smartville collection and the smart fortwo BoConcept signature style on public display for the first time.