Today, about half of the world’s population lives in urban areas. There are over 400 cities with more than a million people. The increasing limitation of usable space is a big challenge; not only for urban developers or architects, but also for the car industry and designers of living space – especially in respect to urban environments and city living. Furthermore, in anonymous metropolises, the wish for private niches and customized spaces is more evident than ever.

Especially our homes and cars are such spaces – spaces where people spend a lot of time and wish to feel comfortable. smart, the car brand for urban mobility, and BoConcept, the Danish urban interior design brand are experts in designing exactly these spaces. The two brands are also united by a shared purpose: to utilize the scarce space of urban areas in the best possible way and make them attractive and livable. The strengths of smart are manifested in practical solutions, first and foremost for the city, that make daily life easier, while BoConcept stands for high-quality design furniture at affordable prices. What is distinctive about these two brands is that their products can be combined and customized according to personal desire and individual needs. Ever since they were founded, both brands have kept a close connection to the art world and are constantly pushing the boundaries of individualization and urban trends.

smart and BoConcept recently pooled their expertise in the disciplines of form and functionality. What originally began as a creative exchange on urban design, resulted in the birth of two concrete projects that successfully combine the best of both product worlds. Taking a smart BRABUS cabriolet as their starting point, the designers from smart and BoConcept developed a signature style smart fortwo that embraces warm and elegant features from the home interior world, like matt colors and natural materials. On the BoConcept side, the smartville collection, consisting of furniture and accessories, reflects the signature color scheme and materials of the smart fortwo. All in all, this collaboration is a good example of how design interaction can accommodate contemporary urban lifestyle.

smart and BoConcept