As part of the London Design Festival in September, the smart ebike design tour crossed the Channel to treat the British Isles to some hand-picked design magic. Established in 2003, the country’s biggest annual design event promotes London’s exuberant creativity and attracts a global audience of partners, experts, and design lovers.
Part of the festival fun: the event’s four-day offshoot 100% Design, dedicated to the best in international product design. Flanked by prominent speakers like Richard Rogers or Nigel Coates, this key event partnered up with the smart ebike to pinpoint London’s hottest design destinations as part of several bespoke tours. The perfect pairing for open-minded design fans, the initiative met with an overwhelmingly positive response from participants.
A total of five different tours, attended by 80 agile aesthetes, explored 23 select spots throughout the city. Covering something between 30 to 60 kilometers, each of these design treasure trails took around 2-3 hours to complete and left cyclists with some lasting impressions. Take the new HAY collection, at home in a restored Georgian townhouse, or the stunning Endless Stair installation facing Tate Modern’s austere façade. Do visit this gem if you get the chance – and don’t mind the occasionally extensive queue: Endless Stair remains open until October 10th and offers a fantastic view of London’s entire cityscape!
Although the weather proved treacherous – who would have expected rain in London? – this did not stop us from having fun. And the smart ebike drew plenty of stares and interest: Several bikers stopped our group to find out more about this clever cycling solution. As did the visitors of 100% Design: Beyond our scheduled tours, 500 of them took the smart ebike for a spin, lauding its unique ride and handling.
Still reeling from his design-heavy Berlin experience, Unlike’s Simon Harris once again saddled up to report on the London tours for bettery magazine. Keep your eyes peeled for his thoughts and impressions, published here over the next few days.
all photos, incl. the header image, by Steve Ryan