For their 100 Year Anniversary, the legendary New York City eyewear brand MOSCOT teamed up with smart to design a special edition smart fortwo – and a smart inspired version of their classic “LEMTOSH” model. MOSCOT’s Chief Eyewear Designer Zack Moscot talks about design, style, and New York City.
With pops of yellow striping inside the Matte Black temples of The LEMTOSH smart, Zack Moscot’s design on the smart fortwo edition MOSCOT collaboration is bringing playful boldness to a new generation of creative urbanites. To augment the classic LEMTOSH frame design, the package introduces three different Clip-on Sun Lenses: Vermillion, polarized G-15, and high contrast Yellow for overcast, sunny, and night conditions respectively.
smart magazine: How did you approach the smart collaboration?
Zack Moscot: We approached the smart collaboration with the understanding that both brands have similar values, and both focus on the urban environment. We knew we wanted to combine 100 years of optical expertise with the urban automotive ingenuity of smart.
smart magazine: What are the key components of the design?
Zack Moscot: We incorporated design elements on the frame that are reflective of the MOSCOT heritage, but also pay attention to the sporty aesthetic, and originality of the smart fortwo edition MOSCOT. The concept of The MOSCOT smart Drive Package is truly innovative and comprehensive – providing not only a piece of timeless eyewear, but also superior optics, whether on or off the road.
smart magazine: How do eyeware and car design elements interplay?
Zack Moscot: The LEMTOSH smart frame subtly conveys MOSCOT’s personality through the custom acetate lamination, and unique skiving elements that reveal our company’s iconic yellow color. Although we wanted to have some fun with the design, we chose to maintain an honest design that does not stray too far away from the classic look, shape, and feel of MOSCOT. The car embodies a very similar attitude by subtly adding MOSCOT’s iconic yellow in similar gestures. We found that the playfulness of the frame’s acetate material inspired creative design ideas for the exterior, and interior of the car.
smart magazine: Generally speaking, what inspirations can fashion and product design give to car design and vice versa?
Zack Moscot: Fashion product design and car design are actually very similar, as both products are essential and technical, but also visually sensitive to the consumer. What one wears and what one drives is an expression of individuality and taste. What a person wears everyday, especially on his/her face, conveys a lot about them! In a similar way, the type of car one drives often conveys information about the driver’s status, taste, and other things.
Zack Moscot’s designs for the free-spirited urbanite are not just products of his contemporary vision – it`s as well backed by the history of his family legacy: After his great, great grandfather Hyman Moscot sold ready made eyeglasses from a wooden pushcart on Orchard Street, second generation Sol Moscot was known for providing free eyewear and adjustments to those who could not afford it. More recently, his father Harvey has spearheaded the Moscot Mobileyes Foundation, providing free examinations and prescription eyewear for poor New Yorkers. Now, the free concert series Moscot Music gathers creatives in one of the last remaining music venues in the Lower East Side.
smart magazine: What are your roles and responsibilities at MOSCOT?
Zack Moscot: I am the fifth generation of MOSCOT to enter the family business. As MOSCOT’s Chief Eyewear Designer, I spend the majority of my time focusing on product, but I also spend time with our in-house marketing team on visual communication. We work closely as a creative team, and make decisions that are evaluated from a product, marketing, and branding perspective.
smart magazine: What is your creative process like?
Zack Moscot: While I make minor tweaks in my design process depending on which MOSCOT product or Collection I am working on, the overall process is quite consistent. MOSCOT design is classic, yet distinct. I’m most inspired by the classic designs we’ve been selling in our NYC Shops for decades. New York City culture throughout decades, and my family’s own history as seen through the lens of our Shops, are also inspirational and key to our design process.
smart magazine: How do you see the role of product design change in society?
Zack Moscot: I think forward-thinking people are concerned with their impact on the environment, and as a result make personal purchases that reflect that philosophy. A sustainable product may be one that is “clean” or one that lasts you a lifetime. In both cars and fashion, I believe people relate to quality products that stand the test of time. I think this theme of longer lifecycles is quite similar in both automobiles and fashion products.
All the photos, incl. the header image (besides the photos by Daimler AG): smart magazine
For more information on the smart fortwo edition MOSCOT, please visit the website.