Since cities are at the heart of the smart brand, we wanted to give visible appreciation from the brand back to the actual city.
smart Israel asks: How can we create a meeting point between the people and the vibe of Tel-Aviv city and smart?
Tomer Zakai & Itai Herman answer: We wanted to create an unforgettable fusion between the people of Tel-Aviv and smart. To do so, we built huge mirrors shaped like smart cars and enlivened city walls with them.
The idea was to create an “urban movement”. We wanted to reveal to the people of Tel Aviv the ever-changing story of their city, within and through these mirrors–the lens of our brand.