This year the fun starts before visitors even enter the world of clothes: the winged show car greets guests in the main entrance hall. Here, the smart fortwo electric drive designed by Jeremy Scott is on display in front of a colorful wall of neon signs. The installation was inspired by the lights typical of American cities in the 1920s and was specially designed and handcrafted for the smart forjeremy roadshow. Red power cables run from the neon tubing to the smart’s power plug, emphasizing that the smart forjeremy isn’t just futuristic looking, but also that—being an electric car—it is prepared for the future of mobility.
If you are visiting BREAD & BUTTER, we hope you will drop by and take a look at what Scott and smart’s combined passions and expertise have brought to life.
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