WeForest is a non-profit organisation promoting sustainable reforestation to achieve global cooling through increased cloud-cover. Their committed volunteers alongside local employees plant trees that both filter CO2 and emit humidity, forming clouds overhead that help cool the planet.
But WeForest won’t only planting trees for the smart times event, they will also be planting 168 saplings for every smart sold in Belgium. These 168 trees together will convert as much CO2 into oxygen as each smart produces in four years. Each tree will then continue to help cool and clean the globe long after that period is over. smart, WeForest and our planet are happy to continue this ongoing collaboration. With initiatives like this, we don’t have to think twice about jetting off to great events.