The numbers are alarming: 28 percent of the world’s farm-grown fruit and vegetables end up in the bin. This waste of food alone leads to 3.3 billion tons of carbon dioxide (CO2), mostly generated in cities. The three pioneers of foodresQ aim to change all that – with a simple app and the help of a smart accessories. When linked to a smart home system, foodresQ monitors your purchased groceries, reminds you of their best-by dates, and offers handy tips on optimal storage for each item. Designed to serve as an intelligent kitchen aid, it helps to avoid waste while encouraging you to eat better and – ultimately – fresher food.