Milan’s Lorenzo Castellini, with the help of the City Council, found just the solution. And hardworking, fast-living Milan boys and gals are already adopted it. Right in the heart of the city lies the Cascina Cuccagna, a long-abandoned 17th century farmstead renovated 10 years ago and converted into a restaurant, a garden and covered spaces where all kinds of creative minds can come to enjoy the silence and soak in the inspiration. I had the pleasure of discovering the Cascina Cuccagna a venue for people, culture and activities while the city was buzzing around the Salone del Mobile.
We had the pleasure of meeting with Gianmaria Sforza, commissioner of the Degni Di Nota who set up shop at the Cascina Cuccagna: He insisted on one thing. Degni Di Nota is not an exhibition, nor is it some kind of pop-up store. It’s just a different way of hearing the stories of objects you may not have seen before.
Among these objects was the Typocraft project, a DIY alphabet in folded paper “to write large-sized, analogical messages on walls”. Because that’s the thing. Every object had a meaning and, even more so, a use in real life.
By the time Gianmaria Sforza was done explaining the stories behind all these amazing projects, I realized that I had totally forgotten where I was. It wasn’t until we left the Cascina Cuccagna (not before tasting some unreal Italian food from its cosy café) that I sensed the full meaning of this place.
It’s a place made to let you unplug. Recharge. Then do it all over again.