In the last 10 years, the German capital’s fashion week has climbed the ladder of renown and established itself as a must-attend in the fashion crowd’s busy calendar. Berlin still lacks the big names and high-fashion houses, but it is rich in emerging young designers, such as Esther Perbandt, Perret Schaad and Augustin Teboul. Berlin also has a large number of solid, consumer-relevant brands along with—not to be forgotten—the best parties. And this mix draws the attention of more than 200,000 visitors!
An epicenter of Berlin’s fashion circuit continues to be the BREAD&BUTTER tradeshow. This season “Big Time” was their slogan. After some years in Barcelona, BREAD&BUTTER found a spacious and impressive new home in 2009: the former Tempelhof airport. Read more about this historic venue in our article.
Visitors to the spectacular location received an extra warm welcome this season. At the center of an eye-catching light installation, the smart forjeremy enjoyed the buzz and attention it stirred in the entrance hall. Within three days, thousands of people had stopped by and taken photographs. Many were interested in its technical features, while some just thought aloud: “Wow, this would be a great company car.” An amazement radiated on people’s faces, and the smart forjeremy once again proved that a new era in e-mobility has begun: our city streets are hungry for more fun and glamour. And now the little piece of art is on its way to New York Fashion Week to charm both car and fashion lovers alike. Enjoy our gallery of images from Berlin Fashion Week!