Revelling in the juicy tangent that has splintered from the disciplines of architecture and fashion, the Danish brand Hay has been making quite a name for itself in the realm of furniture decadence since bursting onto the scene in 2003. Here, for the first time, they entrusted their timeless Danish contours to someone else: the British design don Sebastian Wrong. The name of the exhibition should be starting to make sense for you right about now…

HOCKNEY sofa in the middle of the restored Georgian townhouse
HOCKNEY sofa in the middle of the restored Georgian townhouse

Wrong supercharged Hay’s new line with an exciting team of talent that put together a collection of items covering the full spectrum – from lighting and ceramics to glassware and furniture.

The Wrong for Hay collection debuted in a privately-owned, restored Georgian townhouse, where it was impossible not to get caught up in the grandeur of the setting as you wandered from one flawlessly composed room to the next. Sun beamed in through the bay windows, lofty ceilings reflected your footsteps as they bounced from the creaky wooden flooring skyward, and aromas of incense wafted upward from the lower floors. The benchmark was set high for other Design Festival exhibitions, not only in the variety of the offerings, but also in their sheer quality.

For visitors who believed that the proof of the pudding was in the eating (and sitting), they could also try out the new products (and fill their stomachs) for real by heading a few doors down to the pop-up restaurant furnished with selected Wrong For Hay products.

Header image: 100% Design
All othe pictures: Wrong for HAY