A powerful vision of life is of paramount importance when it comes to the triad of Kimi De Bont, Maurice Hermes and Loes Bielars, three young Dutch entrepreneurs, who decided to follow their heart and create a unique experience for art & fashion lovers alike. After spending several months looking for a space that would fulfill their needs, they eventually found what they were looking for in a 400m2 loft on a factory floor in Berlin’s Kreuzberg district that would soon be transformed into the XXX store/home.

Invisibility is the order of the day, as even the simplest task – like tracking down the entrance – holds its own share of mystique: if you want to get to the front door on Skalitzer Strasse 33, you have to cross the courtyard, enter the building on your left and climb the staircase up to the 3d floor. Walking through the XXX doors, you instantly feel like you’re part of a magical journey through emerging, underground and avant-garde fashion, art and design.

Thoas Lindner’s “Hungry Ghosts” rub shoulders with Bjørg’s conceptual jewelry, while Anouk Griffioen captures abstract emotions with her charcoal & graphite paintings, serving as the backdrop for an intriguing selection of international designers like Asger Juel Larsen, Tata Christiane, Johanna Methusalemsdottir, and Giuseppe Virgone among others, just waiting to be worn inside the mysterious ‘Narnia cupboard’. It’s a shopping experience like no other – and that’s just the beginning!

Going deeper into the cave of wonders, you will walk through the XXX gallery and, if you’re lucky enough, you’ll find a brewing pot of homemade vegetable soup waiting for you in the dinning room! This is the beating heart of the entire venture, which not only serves the needs of the various hosted events, but also functions as an atypical living room for potential guests staying at the three XXX rooms, available for booking throughout the year.

These beautifully “art-directed” dwellings are dotted with second hand masterpieces and flea market finds, topped off with original artworks from the XXX archives. An upcycled patchwork of eclectic interiors creates a memorable atmosphere that feels just like home, even if your regular residence is light years away from the XXX’s refined taste. Each room is connected with the communal kitchen via a hallway, which makes the private guest experience entirely self-contained and separate from the rest of the spaces if the connecting door is kept closed. But who would ever want to cut themselves off from the XXX’s delightful treasures, I ask you? I certainly wouldn’t!

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